IDX vs VOW

IDX websites are a great way to find the perfect home. The IDX website provides listings and search functions so that visitors can enter their desired criteria, such as location or price range. However, there are display rules set by your MLS (Multiple Listing Service), listing broker, and displaying broker. Visitors of IDX websites remain anonymous while searching until a lead magnet pops up or they reach out to inquiry about a specific property.

The Virtual Office Website, or VOW is a user friendly website that allows you to search for and display all available properties in your area after providing contact information and a login. The participant enters their contact information so they can get access to listings from sources such as the Multiple Listing Service (MLS). All details about each listing are shown on this site. A VOW site also contains more data than an IDX site with information like previous sales history and off-market data. This concept dates back to the late 1990s, and was a way to keep valuable listing information from the public.

The New York real estate market had a drastic change on June 20, 2014 when the Real Estate Board of NY (REBNY) voted to implement IDX as part of its listing service. Individual agents and companies could now include new search tools with thousands of NYC listings along with other options for buyers.

As we head into 2022, the focus of data analytics and user experience improvements on our IDX will remain. We are committed to providing a great customer service by focusing in areas like SEO optimization which can be improved through various factors that Google considers when ranking websites for their SERP's (search engine results page). At Leverage Real Estate Marketing , we make sure your investments come out with an ROI.

‍

Looking to implement an IDX into your website. Look at our website features.